County GOP Marketing Plan

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Public Engagement & Thought Leadership

  • Letters to the Editor or Op-eds
    • Submit 1 letter per month from county leadership.
    • Highlight local issues, upcoming elections, or GOP priorities.
      Coordinate with local newspapers to ensure publication.
  • Monthly Email Updates (You can use Mailchimp,Constant Contact, HubSpot or any other platform)
    • Send on regular intervals each month.
    • Content ideas:
      • Short message from county chair or leadership member.
      • Local GOP news and event highlights.
      • Volunteer opportunities and calls to action.
    • NOTE: Keep emails concise — 3–4 short sections max.
  • Volunteer Network: Build a contact list for rapid outreach.

Social Media

  • Platforms: Facebook & Instagram (optional Twitter/X if active locally).
  • Frequency: 2–3 posts per week.
  • Content Mix:
    • Leadership updates & community involvement.
    • Event promotions and recaps.
    • Posts about local issues and GOP priorities.
    • Volunteer and delegate spotlights.

 

Youth Outreach Focus

  • Create reels and TikTok-style content to engage younger audiences. (Q&A videos?)
  • Use clear, relatable messaging to explain Party positions and conservative values.

Community Engagement

Show up where the voters are — low-cost, high-visibility

  • Host town halls
  • Set up tables at farmers markets, parades, or fairs to hand out simple flyers.
  • Partner with local businesses to display your County GOP event flyers.
  • Recognize and thank volunteers publicly on social media.
  • Event Calendar: Establish quarterly events and key dates on website


Press & Public Messaging

  • Submit short press releases to local papers about:
    • Events
    • Community service efforts
    • County GOP statements on relevant issues
  • Build relationships with local journalists for coverage
    • Add local papers and journalists to your email list
    • Invite journalists to your events

Campaigns & Content Ideas

    • Delegate Highlights
      • Showcase conservative delegates who support the caucus-convention system.
      • Promote grassroots activism.
  • Q&A Series
  • Collect questions from the public via Facebook or Google Forms.
  • Answer 1–2 questions per month in video or blog format.
  • “Utah by the Numbers” Infographics
    • Create clean, data-driven visuals showing Utah’s growth, economy, jobs, or voter stats.

Budget Priorities

Item

Cost

Notes

Canva

Free - $13/mo

For branded graphics

Website
(lots of options)
NationBuilder/Wix recommended

Free - $50/mo

Cost is dependent on platform

Email Platform

Free–$20/mo

Cost is dependent on number of contacts and platform